Identity and Image
A company's identity and image are very powerful differentiators in today's market because they may be the single deciding factors for a person to choose one company over the next. A corporation's identity and image are very different. Corporate image is the image of the company as seen through the eyes of its customers, shareholders, employees, communities and others. A corporation's identity is made up of their defining attributes such as its people, products or services that it offers and is constructed by the company itself. The identity may be established by the company through the use of a visual representation of the organization's name, logo, motto, products, services, uniforms and etc.
Building a Solid Reputation
A positive reputation is important to a corporation because it brings attention to the attractive features that they want to be known for and unlike a corportate image, reputation is established over time. Companies that have a positive reputaion have a competitive advantage over companies that do not have as strong of a reputation or no reputation at all. A good reputation can enable a corporation to attract loyal customers and lasting relationships.
Related Links
Corporate Identity - IMPORTANCE OF CORPORATE IMAGE, THEORY OF ...
http://www.referenceforbusiness.com/encyclopedia/Con-Cos/Corporate-Identity.html%20-%2044k%20-
Economist's View: The Value of a Progressive Corporate Image
http://www.economistsview.typepad.com/economistsview/2007/04/the_value_of_a_.html%20-%2071k%20-
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