Corporate Communication Relevance

Functions of Corporate Communications
A corporation should put a great deal of thought into the functions that are important to them as far as communication goes. The most important function of communication for many companies is reputation management. Reputation management is important because a company's reputation is created based on how the people view the company and a bad reputation can destroy an organization. Other important functions include advertising, media relations, marketing, internal communications, investor relations, social responsiblity, government relations, and crisis management. All of these aspects can have a positive or negative effect on a company depending on how the company utilizes them.

Personal Opinion:
Coporate communications plays a very relevant role in the success of companies today. Through the use of communications professionals, many companies are able to better influence the public's view about them or down play their mistakes. The communication strategy of a company should be very closely related to the strategy of the company as a whole. In order for a company to successfully create a communication strategy it must center it around and support its mission and vision. Corporate communications are and will continue to be relevant for corporations to understand and be able to keep up with. This is especially true with growing technology and the rapid spread of information and news.

Related Links:
Relevant Communications - Communicating With Relevance
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