Strategic Communications

Developing Strategies for Corporate Communications
In order for a company to set an organizational strategy effectively they must first determine what their objectives are. Objectives for communication are important to consider because the message that the company is trying to get across may make a difference in how they should communicate it. The next aspect of communication that the company should consider is the resources that are available such as money, time etc. These are important because certain types of constraints may exist in these areas and if these constraints are not addressed properly the message may come out incomplete or inaccurate. The last aspect of an effective communication strategy is to take into consideration the reputation of the company. A corporations reputation is not always based primarily on fact. Instead it is based on the public perception of the corporation. A company must always think of the ramifications of certain actions or comments and making sure that the message is delivered in the manor that it was meant to be.

Personal opinion
In my opinion the most important aspect of strategic communications is the message itself. The message that the company wants to get across is essential in the rest of the decisions about communications that it will need to make. Ensuring the proper message is being sent helps them to make sure that they get the desired response from the people to whom the message is intended.

Links to Related articles
The ABCs of Strategic Communications
http://www.gse.harvard.edu/hfrp/eval/issue16/sparks.html
NASA’s strategic communications problem
http://www.thespacereview.com/article/580/1
The Strategic Communications Resource Library
http://www.strategiccomm.com/resources.html